zip, 47.58 MB
zip, 47.58 MB
Promotional Mix Decision Lecture is covered as a separate lecture within the set of lectures on Marketing Mix (4 P`s). This topic is covered during Principles of Marketing module for bachelor level students.

In this file main emphasis are going on:
- Promotional Mix Tools
- Integrated Marketing Communication (IMC) and its importance
- Promotion Activity Budgeting

In this File you will find:

- 1 Promotional Mix Decision Lecture Power Point Presentation
- 1 Promotional Mix Decision Seminar Power Point Presentation
- 3 Interesting Activities on Promotional Mix
- 1 Case Study on Promotional Mix
- 2 Video Clips on the related topics

All materials are tested and used during teaching process, already received lots of positive comments!

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