The PPT can be used to introduce and discuss the difference between above-the-line promotion and below-the-line promotion.
Students then use a real life example, a cake shop based in Manchester, to decide how it could use a selection of below-the-line promotions (promotional strategies) to boost sales by applying the definitions to the examples.
The PPT has been adapted from http://www.tes.co.uk/teaching-resource/Promotional-Mix-6224842/ created by amycwilson88. Many thanks
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