Uncover the key differences between Quantitative & Qualitative Market Research! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk
Overview:
This video explains the difference between quantitative and qualitative market research using the example of a horror-themed escape room in London. Quantitative research focuses on numbers and is gathered through surveys, while qualitative research involves understanding people’s opinions and is gathered through face-to-face interviews and group discussions.
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