Sampling Methods and Market Maps -Market Research- AS / A2 / A Level / IB Full Lesson

This lesson / resource is about **Sampling / Market Mapping ** with the following learning objectives and been designed for A Level / IB Diploma:

Learning objectives/Outcomes:

• Know the different methods of Sampling
• Understand the problems and benefits of the different sampling methods
• Know how market maps are constructed
• Understand what a Gap in the Market is

This download includes:

• A full lesson PowerPoint
• A fun starter to show problems with sampling
• Printable slides to a classroom teasure hunt for the pros and cons of the sampling methods
• A Case Study for Discussion with questions

All necessary resources to run the lesson are included in this download and all my lessons are for a double lesson i.e. to take around 1hour and fifty minutes so they can be separated into two single lessons if required.

The aim of all my resources is to provide lessons / activities of good quality that will add value to your lessons / schemes of work without any extra planning.

All activities and resources have been used in class and any errors will be fixed and resources updated as soon as I am aware of any errors. I have priced my resources at what I consider to be a reasonable cost based upon the amount of effort and work I have put into them but all comments and suggestions are very welcome and will be used to improve future resources.

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