Selling the Travel and Tourism Products (Learning Outcome 1,2,3) Full Course with Assessments & Interactive Activities

This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment.

This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry.

All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided.

Learning Outcomes
On finishing this course, learners are expected to achieve these three learning outcomes:

Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing;

Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation;

Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays.

Lesson Sequence:

Learning Outcome 1
Lesson 1 Introduction (13 slides)
Lesson 2 Concept and characteristics of tourism products and services (41 slides)
Lesson 3 Selling dreams and expectations (32 slides)
Lesson 4 Marketing mix (30 slides)
Lesson 5 Value, value proposition, and value-added (44 slides)

Learning Outcome 2
Lesson 6 Trading up and down, upselling and cross-selling (28 slides)
Lesson 7 Revenue, and revenue enhancement (18 slides)
Lesson 8 Personal selling in retail travel and tourism (40 slides)

Learning Outcome 3
Lesson 9 Basic visual merchandising in retail travel (52 slides)
This lesson contains the full unit of Learning Outcome 3 of the course.

Course materials include:
Complete PowerPoint presentations covering key concepts and topics
Case studies for in-depth class analysis.
Readings on change management theories and examples
Interactive resources showcasing diverse types of organisational change
Homework: Reflective questions on the role of organisational change, strategies and approaches
Assessments suggestions for Learning Outcomes 1, 2 and 3.

We wish you all the best for the study; and should you have any further questions, please get in touch via email.