TA4 Creating a marketing mix to support a product
This set of resources includes 8x PPTs which can be delivered over around 12 lessons (100s of slides with engaging and interactive learning plus sheets for students)
This bundle covers:
4.1 and 4.2 The marketing mix elements for a good/service and how they work together - double lesson
4.3 Types of advertising medium used to attract and retain customers and the appropriateness of each - double lesson
4.4 Sales promotion techniques used to attract and retain customers and the appropriateness of each - double lesson
4.5 Public relations - double lesson
4.6 How to sell the good/service to the consumer
4.7 The product lifecycle
4.8 Extension strategies for products in the product lifecycle and the appropriateness of each
4.9 and 4.10 Pricing strategies (factors to consider and types of strategies)
Lessons include activities such as matching tasks, kinaesthetic walk around the class tasks, real life examples, videos, MCQs, research tasks, exam style questions, box plenaries and kahoots.
Colourful, concise and engaging slides!
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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