This class was made for international students studying Business English for the first time at roughly Cambridge BEC Preliminary level. It could also be a fun project for Key Stage 3 or Key Stage 4 students who are new to studying business. It was over 10 hours of classes for my students, and about 15 hours including homework tasks.
The PPT guides students through understanding important vocabulary for branding, analysing effective logos, conducting market research, understanding graphs, advertising techniques, creating and giving a pitch. It is designed as a group project in the style of the Apprentice and follows an Apprentice episode based on designing baby food. The students will be designing a new fast food restaurant.
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