Unit 2 Developing a Marketing Campaign: Scheme of Work/LTP

Resource Description:
This BTEC Marketing Campaign Scheme of Work (SoW) is designed specifically for teachers delivering the BTEC Level 3 Business course. It includes a detailed 45-lesson plan focused on helping students develop a comprehensive marketing campaign. Perfect for structured teaching and planning, this SoW provides a full breakdown of the unit, clearly outlining objectives, suggested activities, and resources needed for each lesson.

Key features:

A fully structured Scheme of Work covering 45 lessons (2 hours each)
Focus on marketing concepts such as SWOT/PESTLE analysis, marketing mix, customer research, and campaign planning
Organized lesson objectives, suggested tasks, and linked resources to ensure smooth delivery
Suitable for use by both new and experienced teachers in delivering BTEC Level 3 Business
Can be easily adapted for other business-related courses
This resource is provided in Word format, making it easy to customize, print, and adapt to your teaching needs. It is designed to support teachers in planning their lessons efficiently and keeping track of the curriculum requirements.

This SoW saves teachers hours of preparation time and ensures a well-organized approach to delivering the Developing a Marketing Campaign unit.