In this PowerPoint presentation I cover:
The purpose of market research:
Methods of market research:
primary research: survey, questionnaire, focus group, observation
secondary research: internet, market reports, government reports.
The use of data in market research:
qualitative and quantitative data
the role of social media in collecting market research data
the importance of the reliability of market research data.
There are 5 exam style question at the end; to help you further.
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