This lesson pack contains detailed information and explanations on:
PowerPoint:
- Why and how a business might grow internally (organic growth)
- The different types of external growth through merger and takeover: horizontal, vertical (backward and forward), conglomerate diversification, friendly merger, hostile takeover
- The impact of a merger/takeover on stakeholders
- Why a merger/takeover may or may not achieve objectives
- The importance of joint ventures and strategic alliances as methods of external growth
Case study: Cadbury’s
- Company details on the brand and products
- Details on how the company has grown organically
- Student-led task
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