2.4.1 Why effective communication is important and the methods used to achieve it:
• Effective communication and its importance to business
• Benefits and limitations of different communication methods including those based on information technology (IT)
• Recommend and justify which communication method to use in given circumstances
2.4.2 Demonstrate an awareness of communication barriers:
• How communication barriers arise and problems of ineffective communication; how communication barriers can be reduced or removed
Questions and suggested answers
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