This lesson pack contains detailed information and explanations on:
PowerPoint:
- The 4Ps: Product, Price, Promotion, Place (distribution channels)
- The difference between goods and services
- Tangible and intangible attributes of products
- The importance of product development
- Product differentiation and USP (Unique Selling Point)
- Product Life Cycle and decisions about extension strategies
- Boston Matrix analysis and its uses
- Impact of product portfolio analysis on marketing decisions
- Objectives and usefulness of different pricing methods
- The objectives and usefulness of different promotional methods
- Advertising promotion
- Sales promotion
- Direct promotion
- Developments in digital promotion
- The role of packaging in promotion
- The role of branding in promotion
- The objectives and usefulness of different channels of distribution
- Digital and physical distribution
Case study PDF’s on - The marketing mix and market segmentation (generated by AI Gemini). The case studies could be used as a student centred or student-led activity
- Adidas
- Amazon
- Crocs
- Domino’s
- Dove
- Emirates
- Netflix
- Shein
- Pringles
Get this resource as part of a bundle and save up to 4%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£7.00