Explore the AIDA model with this video and activity worksheet combination.
This video investigates what the AIDA funnel is and how it can be applied in business.
The video covers;
Attention
Interest
Desire
Action
Each of the sections of AIDA are explained and then at the end of the video each is applied to Gymshark.
The supporting activity worksheet contains a multiple choice quiz to test students knowledge from the video and 2 longer questions for them to apply AIDA to a business of their own.
The download also comes with a suggested answer sheet.
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