This resource bundle can be delivered over around 17 lessons - hundreds of structured slides of engaging and interactive learning:
3.3.1 Setting marketing objectives - 2 lessons
3.3.2 Understanding markets and customers - 5 lessons
3.3.3 Segmentation, targeting, positioning - 3 lessons
3.3.4 Using the marketing mix - 7 lessons
Filled with a variety of individual and group activities, real life examples, case studies, exam questions, model answers, marking grids so students can self/peer assess to identify WWW and EBI with their responses before making improvements. Kahoot quizzes and box plenaries to consolidate learning in an engaging way.
All you need - open the powerpoint, run through it, and deliver quality lessons whilst saving precious time. Colourful, concise and engaging slides! - all files in zip folder.
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