AQA A Level Business The Marketing Mix parts 1 and 2 (Spec version 2.0)

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0

This lesson covers:

The elements of the marketing mix (7Ps)
The influences on and effects of changes in the elements of the marketing mix
The marketing mix should be considered for goods and services, both industrial and consumer.
Product decisions
the value of product portfolio analysis and the Boston Matrix
the value of the product life cycle model including extension strategies
influences on and the value of new product development.
Pricing decisions
Pricing decisions should include penetration and price skimming.

and in part 2

Decisions about the promotional mix
Promotional decisions should include:
the value of branding
Social media
Viral Marketing
Distribution (place) decisions
Distribution decisions should include multichannel distribution.
Decisions relating to other elements of the marketing mix: people, process and physical environment
The importance of and influences on an integrated marketing mix include:
the position in the product life cycle
the Boston Matrix
the type of product
marketing objectives
the target market
competition
positioning.
Understanding the value of digital marketing and e-commerce

This lesson was written by Sarah Hilton for Revisionstation