AQA GCSE Business complete lesson: 3.5.4 Marketing Mix all 4 lessons PRICE PLACE PROMOTION PRODUCT

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics:

LESSON 1
Pricing methods
price skimming
price penetration
competitive pricing
loss leader
cost-plus
The factors that influence pricing decisions
costs
nature of the market
degree of competition
product life cycle.
The relationship between price and demand

LESSON 2
The benefits and risks of developing new products
Importance of product design, image and the needs of the target market
Product differentiation
USP
Brand image
The product lifecycle
Product portfolio (Boston Box / Boston Matrix)

LESSON 3
Promotional methods
Advertising
PR
Sales promotion
Sponsorship
Social media
Factors influencing the selection of promotional methods
Reasons for promotion

LESSON 4
The different channels of distribution used by business
Retailers
Wholesalers
Telesales
E-commerce and M-commerce
Integrated nature of the marketing mix
Using the marketing mix to inform and implement business decisions