In this resource I have included a Power Point covering the content of BTEC Level 3, Unit 2, The role of marketing
The content covered in this resource is as followed:
- What is marketing?
- Principles and purposes of marketing
- Marketing objectives
- Functional areas
- Market segmentation
- Benefits of market segmentation
- Types of markets
- Calculating Market size
- Calculating market share
- Brand, Brand personality and Brand image
- Unique Selling Point
- Business size
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£3.00