BTEC L3 Travel + Tourism -
Unit 3. Principles of Marketing in Travel + Tourism
Learning aim A
Explore the role of marketing activities in influencing customer decisions and meeting customer needs in travel + tourism
A1. Interrelationships between marketing and customer service in travel and tourism organisations
A2. Influencing customer decisions and meeting needs
A3. The marketing mix used by travel and tourism organisations
A4. Potential impacts of marketing mix and customer service
Includes over 80 slides of key information and activities
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