docx, 6.77 KB
docx, 6.77 KB
pptx, 5.59 MB
pptx, 5.59 MB

This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign;

  • Market research methods and usage
  • Primary/secondary research
  • Validity/reliability/appropriateness/currency/cost
  • Quantitative/qualitative data
  • Sufficiency and focus of the research
  • Selection and extraction

The lesson contains a selection of tasks to engage learners.

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

Reviews

Something went wrong, please try again later.

This resource hasn't been reviewed yet

To ensure quality for our reviews, only customers who have purchased this resource can review it

Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.