BTEC Level 3 in eSports Unit 3: Enterprise and Entrepreneurship in eSports C1 Business Planning

This full lesson covers C1 of Unit 3: Enterprise and Entrepreneurship in the eSports Industry. The content of the session includes;

Executive summary, e.g. vision, purpose, summary of proposition, outline of rewards
and key performance indicators (KPIs).
• SMART objectives and budget.
• The product/service.
• Resources, e.g. technological, human, intangible, physical, logistics.
• The analysis of the external enterprise environment, e.g. PESTLE (Political, Economic,
Social, Technological, Legal and Environmental).
• Summary of market research:
o customer base
o competitors
o potential market share.
• The marketing plan:
o routes to market
o promotion.
• The financial plan:
o finance
o funding.
• Risk analysis, including contingency planning.
• Appendices, e.g. personal profile of the owner, decision-making and reporting structures
within the enterprise, advisers, influencers, supporters, market research data.

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.