BTEC Level 3 Unit 8: Business and Social Media - A2 Organisational use of social media for business

This full lesson covers the following topic areas;

A2 Organisational use of social media for business purposes

• Posting different content formats, e.g.

  • text
  • images
  • video
  • links
  • polls
  • quizzes.

• Content focus and meaning, e.g. information, promotion, humour, special offers and customer service.

• Developing an audience and encouraging people to follow or ‘like’ the organisation through the creation and use of engaging content.

• Keywords and their use in posted content.

• Developing contacts by following and linking to relevant organisations and individuals, and sharing content posted by others.

• Direct and indirect advertising.

• Links to commercial information, e.g. organisation’s website, e-commerce websites.

• Relationship between the social media website and an organisation’s website, e.g. using:

  • social media buttons on the organisation’s website
  • organisation’s website links within social media posts
  • social media news feeds on the organisation’s website.