This lesson is part of a series of 10 lessons for students aged 11-14 and is titled “The Apprentice – Market Research.”
This PowerPoint commences with a starter activity in which students explore various products which failed due to poor market research (Colgate Frozen Foods for example!). After this they are issued criteria for effective market research which enables teacher exposition. Students are issued a wacky product (of 10) and are tasked with designing an advert for it using the criteria. There are then comprehension questions and an extension activity. In the plenary, the class are cold called and a thinking thumbs voting plenary decides on who this week’s lesson is the winner of The Apprentice.
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