Business vision statements

A PowerPoint and Word document about vision statements for companies. Can be used as an introduction to the topic in Level 2 Business Courses.

PowerPoint structure:

• Vision statements of companies, students have the logos of nine companies and have to guess / match the statement with the company.
• Logos of three companies, students have to come up with the vision statement for that company. The real vision statement is revealed.
• Discussion questions about common features of good vision statements, what students like in vision statements, whether it is ever good to mention a competitor in a vision statement.
• Definition of a vision statement.
• Steps to create a vision statement.
• Dissection of a vision statement.
• Creation of a vision statement for an imaginary company.
• Mini plenary questions.

Word document is a worksheet style presentation of the PowerPoint information.

By using this resource you can show that students can:

• Evaluate different vision statements.
• Analyse what makes a good vision statement.
• Create a vision statement.