This activity places students in the role of an HR manager at BrightWork Manufacturing, a company facing challenges with high employee turnover and low productivity. The students are tasked with analyzing these issues and choosing between two HRM strategies: hard HRM (focused on cost-cutting) and soft HRM (emphasizing employee development and engagement).
Through this activity, students:
Identify HR Challenges within the company.
Decide on an HRM Strategy (hard or soft), providing justifications for their choice.
Propose Specific Actions aligned with their chosen strategy to address turnover and productivity.
Predict Potential Outcomes to understand the short- and long-term impacts of their decisions on company performance.
The case study encourages critical thinking, applying HRM theory to a realistic situation, and weighing the implications of different approaches to human resource management.
It includes suggested answers
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