ccea AS business studies market research revision notes

This is a set of revision notes covering the ccea AS business studies topic of market research. It includes subtopics such as marketing, market orientated vs product orientated, the relationship between marketing and other functional areas, target market, the role of marketing in achieving business objectives, reasons for market research, objectives of market research, importance of market research, primary and secondary research, sampling, qualitative and quantitative research, potential problems in market research and further limitations. These notes include definitions, examples and positives and negatives. I used these revision notes when revising for my own AS exams, in which I received an A in business studies, the highest grade attainable at AS. This is an excellent resource for students to use for personal study or for teachers to use in the classroom.