Creating an Advert (11-16 yrs)

This resource aims to raise young people’s interest in creative careers by challenging them to design their own advert.

Students will be taken behind the scenes at adam&eveDDB, one of the UK’s leading communications agencies. It features interviews with the team that created Eat Them to Defeat Them, a successful advertising campaign encouraging younger children to eat more vegetables. Students will take on the role of advertising agencies, pitching against each other to win the account from charity, Veg Power. Following a creative brief set by NHS Doctor and television presenter Dr. Ranj Singh, they will be challenged to design an entertaining and persuasive public health campaign to encourage their peers to eat more vegetables.

Creating an Advert offers cross-curricular resources that could be run as part of a PSHE lesson on healthy eating, a Media Studies or English lesson, or a Careers enhancement day.

Because the resource is film-based it lends itself to remote teaching or home schooling.

Included within the materials are:

• A presentation suitable for a class or for a whole-school assembly
• A film
• Teacher notes
• Worksheets