Distributing and Promoting Products Test Bank

Distributing and Promoting Products Test Bank

This test bank contains around 150 questions such as Multiple-Choice Questions, Scenario Questions and Art Questions.

Test Bank Distributing and Promoting Products will help you to assess following learning objectives of students:

1. Explain the meaning of distribution mix and identify the different channels of distribution.

2. Describe the role of wholesalers and the functions performed by e-intermediaries.

3. Describe the different types of retailing and explain how online retailers add value for consumers on the Internet.

4. Define physical distribution and describe the major activities in the physical distribution process.

5. Identify the objectives of promotion and the considerations in selecting a promotional mix, and discuss the various kinds of advertising promotions.

6. Outline the tasks involved in personal selling and describe the various types of sales promotions.

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