This activity resource is based on CNBC’s YouTube video case study on Domino’s and how it has unsuccessfully expanded into Northern Europe, with the exception of Iceland. It examines the businesses past, present and what the future holds for this international business.
The activity sheet has 7 questions for students to answer that are all directly linked to the video. They link mainly to social reasons why Northern Europe has not responded well to Domino’s but also wider PESTLE factors that have negatively impacted on their efforts to expand to the region.
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