This lesson includes a PowerPoint and a worksheet and covers:
a) The product life cycle
b) Extension strategies:
product
promotion
c) Boston Matrix and the product portfolio
d) Marketing strategies appropriate for different types of market:
mass markets
niche markets
business to business (B2B) and business to consumer (B2C) marketing
e) Consumer behaviour – how businesses develop customer loyalty
Written by Sarah Hilton for Revisionstation
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£3.00