A series of 6 case studies for Edexcel A Level Business studies, topic 1.1.1 The market covering:
a) Mass markets and niche markets:
- characteristics
- market size and market share
- brands
b) Dynamic markets: - online retailing
- how markets change
- innovation and market growth
- adapting to change
c) How competition affects the market
d) The difference between risk and uncertainty
Case studies on the following relevant businesses :
Apple
ASOS
Nike
Netflix
Amazon
Tesla
All case studies include content guidance, markscheme and answer structure guidance based on PeCAn-PiE and AJIM models.
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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Edexcel A Level Business Studies Theme 1: Marketing and people
A set of 147 case studies for Edexcel A Level Business Studies Theme 1: Marketing and people Due to bundle size restrictions, the bundle excludes 1.2.3, 1.2.4 and 1.2.5 but if the bundle is purchased, and you email proof of this (the TES resource receipt email) to mrsstrickey@gmail.com, I will be happy to email the missing case studies to you. Each case study relates to a relevant business, contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
£75.00
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Edexcel A Level Business Case Studies 1.1 Meeting customer needs
All 15 case studies for Edexcel A Level Business Studies, Theme 1, Topic 1.1Meeting customer needs including all subtopics on the market, market positionig and market research.
£10.00
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