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A series of 7 case studies covering Edexcel A Level Business 1.2.1 Demand including:
Factors leading to a change in demand:
o changes in the prices of substitutes and complementary goods
o changes in consumer incomes
o fashions, tastes and preferences
o advertising and branding
o demographics
o external shocks
o seasonality

Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

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