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This lesson introduces learners to the factors which make a firm globally competitive. We start by looking at the impact of changes in exchange rates and how this can affect the competitiveness of firms even though it is out of their control. We then move onto factors that are more in their contrl such as differentiation and trying to gain low cost competitiveness through economies of scale.

A concise case study on China’s toy factories as they manufacture most of the toys in the world, students answer a question on how their competitiveness might affect UK firms in the same industry, and to what extent. Structure guidance and concise model answer to aid in peer assessing.

Colourful, concise and engaging slides!

Thank you

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Review

5

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lukeawharton

3 years ago
5

Excellent resource. Relevant examples with direct instruction throughout.

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