This is a 46-slide PowerPoint which covers the entire LEARNING AIM A of Unit 17 - DIGITAL MARKETING.
There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit.
**Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years.
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There is about 4800 minutes worth of teaching in this PowerPoint.
This is a summary of the PowerPoint:
What is Digital Marketing? Definition by the Digital Marketing Institute (DMI).
Types of Digital Marketing
Digital Marketing and Objectives
How digital marketing can help achieve specific marketing objectives.
Digital Marketing as an Extension of the Marketing/Promotional Mix
Integration with traditional marketing for maximum exposure.
Case Studies
Examples like Coca-Cola and Dunsop Grange to illustrate the application of digital marketing strategies.
Current Trends in Digital Marketing
Importance of mobile devices and targeting specific market segments.
Development of Customer Databases
How businesses use data to target customers and generate leads.
Types of Digital Advertising
Different forms of digital ads and their effectiveness.
Search Engine Marketing (SEM)
Techniques like SEO and sponsored searches to improve visibility.
Social Media Marketing
Utilization of platforms like Facebook, Instagram, Snapchat, Twitter, and TikTok.
Email Marketing
Strategies and examples of successful email marketing campaigns.
Devices for Displaying Digital Communication
Use of personal computers, smartphones, tablets, and game consoles for digital marketing
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Activities and Tasks
Various activities and tasks are included to engage students and apply the concepts learned, such as investigating marketing strategies, analysing case studies, and devising digital marketing strategies.
**Please look out for the other PowerPoints which cover the whole of Unit 17.
Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**
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