A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 4.3.1.Marketing. It considers the issues of global marketing strategies; glocalisation; ethnocentric marketing; polycentric marketing; geocentric marketing and adjustments to the Marketing Mix and Ansoff’s Matrix to meet the demands of global markets. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
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