A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of market research and has been adapted to meet the specific requirements of the Edexcel 1BS0 specification. The presentation considers the main purpose and aims of market research before then examining the use of primary and secondary research methods before concluding with a look at the use of data in market research. The pack contains relevant video clips, a starter and plenary activity, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.
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