A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of market segmentation and has been adapted to meet the specific requirements of the Edexcel 1BS0 specification. The presentation considers the main purpose and aims of market segmentation including a look at the different methods of segmenting a market. It then moves on to consider the concept of market mapping and its advantages and drawbacks for a business. The pack contains relevant video clips, a starter and plenary activity, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.
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