From Brick to Business: Understanding Growth Strategies

Imagine building a Lego castle. You can add bricks one by one (organic growth), or buy a pre-built tower (inorganic growth). You can build taller by adding more floors to your castle (vertical growth) or wider by building more rooms (horizontal growth). Confused? Don’t worry, Amazon started with just books but now sells everything from groceries to cloud services. This is an example of both vertical and horizontal growth.

We’ll break down these concepts with visuals and real-world examples in this 83 slide lesson. We’ll also explore how big companies combine forces to achieve even greater growth. Conglomerates are companies that own a variety of unrelated businesses, while strategic alliances are partnerships between two or more companies. By the end, you’ll have a solid understanding of business growth and be able to analyze how different companies have expanded their operations.

Business Economics Playground