GCSE 2021/22 Business Cartoon (19) of Chapters 10-14 of official CIE course book

This follows the CIE official Fisher, Houghton & Jain iGCSE 3rd edition and for 2021 Business Coursebook

And is cartoon summaries of every chapter of every section.

Wow! 19 cartoon A3 summaries

Section 10-14. They have been drawn as A3 and I created an A3 Art book for the students and they look good going down the school corridor (annoying the other teachers). This is the iGCSE Business cartoon summary of:

Chapter 10 - consumer spending patterns, changing products 4xpros and 2xcons of both Niche and Mass marketing, market segmentation as a pizza

Chapter 11, market research, market versus product orientated, primary research and first hand data pro’s and cons, secondary research pros and cons, presenting qualitative and quantitative data,

Chapter 12, marketing mix, product and price, NPD or New Product Development, The Business Spider and his/her 8 tingling senses about Packaging, 4 parts of the product life cycle and extension strategies, and two easy graphs to understand PED of products (adapted from my iGCSE Economics cartoons), Price Skimming, Penetration pricing, Competitive pricing, promotional pricing with Loss-Leaders,

Chapter 13, marketing mix, place and promotion, 4 distribution channels, pro’s and con’s of each distribution channel, above and below the line advertising media choices, marketing budget with Red Bull example, pros and cons of E-commerce marketing

Chapter 14, Marketing strategy, with ‘McSnips, lobster of Tactics’ and his six messages of advice to keep your Marketing Budge out of hot water, Globalization and international marketing pros and cons, and 5 ways of entering a foreign country to sell products