Global Information Systems and Market Research Lecture

Information technology (IT) refers to an organization’s processes for creating, storing, exchanging, using, and managing information. A management information system (MIS) provides managers and other decision makers with a continuous flow of information about company operations. MIS is a broad term that can be used to refer to a system of hardware and software that a company uses to manage information. An MIS should provide a means for gathering, analyzing, classifying, storing, retrieving, and reporting relevant data. The term big data refers to extremely large data sets that can be subjected to computation analysis to reveal patterns and trends.

That is why Global Information Systems and Market Research is very important. With the help of this teaching resources you will be able to explain your students what is it Global Information Systems and Market Research. This Global Information Systems and Market Research teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Global Information Systems and Market Research Lecture or Seminar.

LEARNING OBJECTIVES OF THE LECTURE:

1 Discuss the roles of IT, MIS, and big data in a global company’s decision-making processes.

2 Describe the various sources of market information, including direct perception.

3 Identify the individual steps in the traditional market research process and explain some of the ways global marketers adapt them.

4 Compare the way a multinational firm organizes the marketing research effort with the way a global or transnational firm approaches the organizing issue.

5 Explain how information’s role as a strategic asset affects the structure of global corporations.

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