International A/S Business - Unit 1 - Marketing & People - Full Unit
Resource Bundle
Resources included (5)
IAS Business (XBS11) - Unit 1: Marketing and people - Entrepreneurs & Leaders
IAS Business (XBS11) - Unit 1: Marketing and people - Managing people
IAS Business (XBS11) - Unit 1: Marketing and people - Marketing mix and strategy
IAS Business (XBS11) - Unit 1: Marketing and people - The market
IAS Business (XBS11) - Unit 1: Marketing and people - Meeting customer needs
Unit 1: Marketing and people
In this unit, students are introduced to the market, explore the marketing and people functions and investigate entrepreneurs and business start-up.
This unit enables students to understand how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through interacting with customers.
Students develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment. It also considers people, exploring how businesses recruit, train, organise and motivate employees, as well as the role of enterprising individuals and leaders.
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£15.00