Introduction to Global Marketing Lecture

Four decades ago, the phrase global marketing did not exist. Today, businesspeople use global marketing to realize their companies’ full commercial potential. That is why, no matter whether you live in Asia, Europe, North America, or South America, you may be familiar with the different international brands. However, there is another, even more critical reason why companies need to take global marketing seriously: survival. A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products.

That is why Global Marketing or in other Words International Marketing is very important. With the help of this teaching resources you will be able to explain your students what is it Global Marketing. This Introduction to Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Introduction to Global Marketing Lecture or Seminar.

LEARNING OBJECTIVES OF THE LECTURE:
1 Use the product/market growth matrix to explain the various ways a company can expand globally.
2 Describe how companies in global industries pursue competitive advantage.
3 Compare and contrast a single-country marketing strategy with a global marketing strategy (GMS).
4 Identify the companies at the top of the Global 500 rankings.
5 Explain the stages a company goes through as its management orientation evolves from domestic and ethnocentric to global and geocentric.
6 Discuss the driving and restraining forces affecting global integration today.

By purchasing this teaching resource, you will get:

1 Introduction to Global Marketing Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Introduction to Global Marketing with 89 different questions.

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