Introduction to marketing- Principles of marketing

I created this resource as the first session of my principles of marketing (level 3) class. It was a 6 hour session.
This resource includes a detailed presentation and worksheet activity.

By the end of this session most learners will be able to:
Define marketing and the marketing process
Outline the basic history of marketing
Describe: customer needs, wants and demand
Link marketing to building customer relationships and branding
List characteristics of an example of an effective marketing campaign