Exclusively for teachers. To be used together with the ‘Topics to be covered’ and the ‘Syllabus work scheme; previously uploaded on this TES platform. This Lesson plan covers IGCSE Syllabus 2017 – 2019 : 3.1.3 Concepts of niche marketing and mass marketing: 3.1.4 How and why market segmentation is undertaken. It will save teachers valuable time spent in preparing lesson plans. It can be modified according to your school or personal requirement seeing that it is editable. You can also add your school logo at the top left hand side or as you think fit.
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