Materials for 3 lessons on the topic of Market Research. Easy to adapt for shorter/longer lessons.
Lesson 1 is an introductory PowerPoint which guides the teacher and pupils through the lesson, taking a close look at secondary research to begin with.
Lesson 2 is another PowerPoint lesson which delves into Primary Research and also moves on to explore the advantages and disadvantages of both primary and secondary research types.
Lesson 3 is a Case Study and Team Project Activity to consolidate the learning from the previous lessons. All lessons include activities for pupils to engage in and the outcomes of the activities can be assessed.
Resource images taken from Pixabay.com
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