Market Research (Lesson 4) - GCSE Business
Unit 5: Marketing
PowerPoint to deliver a lesson relating to Market Research
This layout includes the following:
Including:
- Starter recap questions
- The importance of carrying out market research
- Distinguish between primary (field) and secondary (desk) research
- The methods of primary and secondary research
- The advantages and disadvantages of carrying out primary and/or secondary
research for different businesses in different contexts and scenarios - The need for accurate and up-to-date market research data
- Distinguish between qualitative and quantitative market research data
Students should write down any text that is in red.
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