This is a 4 page worksheet/ notes sheet that is closely aligned with the Edexcel specification. This resource is excellent for getting through topics really quickly. Parts of it can be deleted so that pupils have to fill in the blanks and think of examples themselves. Covers all points on the specification for year 12. It includes:
Product lifecycle and extension strategies
Boston Matrix
B2B and B2C
Marketing mix
Product lifecycle and extension strategies
Boston Matrix
B2B and B2C
Marketing mix
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£2.00