X50 Flash cards for students to work in pairs/groups or independently to test their knowledge on RO67 TA2 Market Research. Flash cards include questions and answers on the following:
- Purposes of Market Research
- Primary Research Methods - including advantages and disadvantages of each method
- Secondary Research Methods - including advantages and disadvantages of each method
- Quantitative Data
- Qualitative Data
- Types of Market Segmentation
- Benefits of Market Segmentation
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