Marketing Mix lesson on price and pricing strategies for business AS. Full lesson covers price in the marketing mix and pricing strategies.
This visually appealing lesson presentation (PPT) with activities is designed to introduce students to the concept of pricing strategies (Lesson 1.3.3 – Edexcel Business Studies AS IAL Level)
Theory covered over 33 slides:
- Pricing strategies
- Factors influencing pricing decisions
- The impact of social changes on pricing decisions
Lesson features:
- Starter activity
- Key terms from textbook clearly highlighted
- ‘Challenge yourself’ extension activities throughout
- 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment
- Video case study
- Discussion prompts throughout
- Case studies with discussion questions
- Plenary
Benefits:
- Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up!
- Totally aligned to the course specification and learning objectives
- Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners
- Easy to edit off-the-shelf resource
- Please check out our other resources – new Business Studies resources are being added all the time.
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Bundle
Complete Marketing Lesson Resources Bundle
AS Marketing lesson resource bundle. 17 powerpoint marketing lessons for AS Business Studies. Markets and Marketing Mix. This is a GREAT VALUE bundle of **SEVENTEEN **fully editable PPT lessons for Edexcel AS A-level/ IAL Business 1.1. Meeting Customer Needs and 1.2. The Market 1.3. Marketing Mix and Strategy - Theme 1 All you have to do is teach, these resources are ready to go. These visually appealing resources contain hours of content and have been designed to cover all assessment objectives at the highest level This resource is ideally suited to the Edexcel AS/ A-level IAL course but could be adapted for other exam boards too. 1.1.1. Introduction to markets 1.1.1 The Market 1.1.2 Primary research and data 1.1.2 Secondary research and market/ product orientation 1.1.3 Market segmentation and positioning 1.2.1 Demand 1.2.2 Supply 1.2.3 Market equilibrium 1.2.4 Price elasticity of demand 1.2.5 Income elasticity of demand 1.3.1. Product 1.3.2 Above the line promotion 1.3.2. Below the line promotion 1.3.2. Branding 1.3.3. Price 1.3.4 Place 1.3.5 Marketing strategy, Boston Matrix and product lifecycle This bundle contains hours of learning - each PPT has the following features: * Starter activity * Key terms from textbook clearly highlighted * ‘Challenge yourself’ extension activities throughout * 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment * Case study with discussion questions * Plenary * Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource
£60.00
Bundle
Marketing Mix and Strategy Bundle - Edexcel Business AS A-level IAL
Marketing mix and marketing strategy bundle for business studies AS lessons. Complete lessons for teaching marketing mix and marketing strategy. Bundle of AS Business lessons for the following topics (developed for Edexcel AS and IAL spec but could be useful for other specifications too - lots of crossover): 1.3.1. Product 1.3.2 Above the line promotion 1.3.2. Below the line promotion 1.3.2. Branding 1.3.3. Price 1.3.4 Place 1.3.5 Marketing strategy, Boston Matrix and product lifecycle This bundle contains hours of learning - each PPT is on average 30 slides long and has the following features: Starter activity * Key terms from textbook clearly highlighted * ‘Challenge yourself’ extension activities throughout * 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment * Case study with discussion questions * Plenary Benefits: * Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! * Totally aligned to the course specification and learning objectives * Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners * Easy to edit off-the-shelf resource
£24.00
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