Pricing Strategies Activity & Video

Pricing strategies form an important part of a brands marketing mix and the pricing strategy a business takes can directly impact business success. The core aim of any pricing strategy is to ultimately increase revenue, profits and the awareness of the product or brand.

In this activity, students will watch a short video which covers common pricing strategies. Whilst watching the video students can use the activity to answer questions that are directly related to the content covered in the video. The activity sheet allows students to then apply their knowledge of pricing strategies to a variety of business scenarios and justify why they have chosen that particular pricing strategy.

As the video covers 7 common pricing strategies, we have added in a task where you clarify the specific strategies students must know for their current course. This allows you to broaden their knowledge of pricing strategies and then tailor the activity to your specification. Alternatively, the activity resource is fully editable so feel free to amend it to meet your needs.