This resource is perfect for any students who are currently studying or want to learn more about the Product Life Cycle.
The activity worksheet has 4 separate tasks, starting off with a simple explanation in their own words of the Product Life Cycle. Right through to a scenario where they work for Apple in the Market Dept. and are required to produce a plan to reignite sales of the iPhone through justified product extension strategy recommendations.
The activity worksheet is supported by a YouTube video which:
- Explains the product life cycle
- Compares the benefits and limitations of the model
- Applies the product life cycle to Apple’s iPhone and Coca Cola.
I hope this helps your students to master the Product Life Cycle.
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Great resource - thanks for sharing.
Great resource as always, thank you
Thanks for sharing
Thank you so much for this! It is incredibly helpful for online class facilitation:)
Thank you, this is fantastic - your worksheets and videos really help my learners! And they are great for the distance learning elements we are now delivering.
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